Planet Hollywood International, Inc.

Planet Hollywood was a brainchild of Robert Earl, former president of Hard Rock Cafe. Planet Hollywoods were modeled after the Hard Rock formula, so closely in fact that a lawsuit ensued and awarded the Hard Rock millions in damages. Earl recruited many former Hard Rock veterans to open new PH stores. Movie star "owners" received stock options at rock bottom price in exchange for their endorsement, thus they could be billed as legal owners. Celebrities included Demi Moore, Arnold Schwarzenegger, Bruce Willis and Sylvester Stallone (whose printed signatures appear on this piece).

According to www.barishfund.com, Planet Hollywood was founded, marketed and branded by Keith Barish, who also served as its Chairman. He left Planet Hollywood in 1998.

In 1994 Planet Hollywood founded the Official All Star Café sports-themed restaurant chain.

In 1997 Planet Hollywood entered a joint partnership with AMC Theaters to develop Planet Movies by AMC.

In 1998 Planet Hollywood entered the ice cream business when it launched Cool Planet, the business was scrapped later that year.

In April 1996, Planet Hollywood went public, and has since gone bankrupt twice. The company's share price reached all time high of $32 on the first day of trading and went down to less than $1 by 1999. When Planet Hollywood went international, stores opened up in major cities such as Rome, Paris, Madrid, Athens, Helsinki, Sydney, Auckland, Amsterdam, Tokyo, Kuala Lumpur, London, Dublin, Belfast, Cape Town, Hong Kong, Melbourne, Montreal, Toronto, Jakarta, Bali and other cities throughout the world. Nine American locations were shuttered in August 1999 (Houston, Chicago, Gurnee Mills, Miami, Ft. Lauderdale, Costa Mesa, Phoenix, Baltimore, and Aspen). Nearly 100 stores have closed worldwide, leaving fewer than 20 in the world currently. There was a planned new location in Boston that was partially built in 1999 and never even opened.Schwarzenegger severed his financial ties with the business in early 2000. Schwarzenegger said the company had not had the success he had hoped for, claiming he wanted to focus his attention on "new US global business ventures" and his movie career. Apparently, being Governor of California was not on his radar at the time.


Certificate: Class A Common Stock, issued in the 1990’s

Printer: American Bank Note Company

Dimensions: 8” (h) x 12” (w)

State: DE-Delaware

Subject Matter: Restaurants and Fast Food

Vignette Topic(s): Stylized Modern | Company Logo Featured

Condition: Vertical fold lines, punch hole cancels in signature areas and body and some toning and edge faults from age.