Jefferson-Pilot Corporation was a Fortune 500 company based in Greensboro, North Carolina founded in 1968 from the merger of Jefferson Standard Insurance (founded 1907) and Pilot Life Insurance (founded 1903). The two companies' association actually dated to 1945, when Jefferson Standard bought majority control of Pilot Life.
Although Jefferson Pilot was most widely known as a life insurance company, it was also active in several media ventures. Its interest in newspapers and broadcast companies could be traced back to the Gold and Price families, both of which owned newspapers at the time that the company was founded. Price, having become fascinated with newspapers, had authorized a sizable loan to a local Greensboro newspaper in 1923. Recognizing the lack of capital available to aspiring newspaper publishers, Price advanced money to several start-up newspapers that went on to become major publications during the mid-1900s. The company also purchased an interest in several radio and television stations and studios. The radio stations were located in cities like Miami, San Diego, Denver and Atlanta. TV stations included WBTV, the CBS affiliate in Charlotte; WCSC-TV, the CBS affiliate in Charleston, South Carolina and WWBT, the NBC affiliate in Richmond, Virginia. The media division operated under a philosophy of "showmanship and citizenship" congruent with the purpose of the overall organization. Although the company continued to focus on insurance, its media holdings were a profitable arm of its operations into the 1980s and early 1990s.
In 2006, the Jefferson Pilot was acquired by Lincoln National Corporation.
Close Up of Vignette:
Common Stock Certificate, specimen, 1970’sPrinter: Security-Columbian / United States Bank Note Company Dimensions:
8” (h) x 12” (w)State: NC-North Carolina Subject Matter: Finance and Related
| Insurance Companies
| Holding Companies
| Media Companies
| Sports and Entertainment
| Radio and Television Companies
| Newspaper Companies
| Specimen Pieces Vignette Topic(s): Stately Buildings
| Female Subject
| Globe Featured Condition:
No fold lines, punch hole cancels in the signature areas and body, and some toning and edge faults from age.