Harte-Hanks Communications, Inc. (Specimen)

Harte-Hanks Communications, Inc. (Specimen)
Item# 4286harte


Stock Certificate, specimen
Late 1900's
American Bank Note Company
The item shown is representative of the piece you will receive




Founded by Houston Harte and Bernard Hanks in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications), the company spent its first 50 years operating newspapers in Texas. It made its first IPO on March 8, 1972, later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993. In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications.

Harte-Hanks' first newspapers were Hanks' Abilene Reporter-News and Harte's San Angelo Standard-Times. Early acquisitions, in the 1920s and 1930s, included the Harlingen Star, Corpus Christi Times, Big Spring Herald and Paris News, as well as two competing newspapers in Greenville, Texas, which Harte-Hanks consolidated into the Herald-Banner. In 1962, the company, still a Texas-only affair, took full ownership of San Antonio Express-News, its largest circulation newspaper. The Express-News was one of the first properties Harte-Hanks sold off, however, as it began to narrow its focus to smaller newspapers and eventually to direct marketing. Rupert Murdoch paid $19 million for the Express-News in 1973. The Abilene, Corpus Christi and San Angelo papers were among the last Harte-Hanks properties divested, sold to E.W. Scripps Company in May 1997.

The company made its first foray into other media as early as 1962, when Harte-Hanks bought KENS-AM-TV, San Antonio's CBS radio and television affiliates, as part of its acquisition of the Express-News. Harte-Hanks turned KENS from a perennial ratings also-ran to the market leader by 1968. In the 1970s, the newspaper-dominated company further diversified its holdings by purchasing a television and radio station in Anderson, South Carolina, as well as television stations in Jacksonville, Florida; Greensboro, North Carolina; and Springfield, Missouri. In 1978, Harte-Hanks bought radio stations formerly owned by Southern Broadcasting. Harte-Hanks in 1980 owned four television stations, 11 radio stations and four cable television systems, in addition to its newspapers. It sold off most of these assets in the mid-1980s, to pay down debt incurred in the leveraged buyout that took the company private. Harte-Hanks continued to hold KENS until 1997, when it and the company's remaining newspaper properties were sold to Scripps.

Today, Harte-Hanks is a direct and digital marketing company headquartered in San Antonio, Texas. Direct marketing services include: agency, strategy and creative services; mobile and social marketing; data analytics and modeling; database development and data management; e-mail delivery; inbound and outbound contact center; fulfillment services; and mail delivery, tracking and optimization. In addition to the direct marketing side of the business Harte-Hanks is also North America's largest owner, operator and distributor of shoppers, with 13 million circulation weekly in 1,100 separate editions of the PennySaver and Flyer each week in California and Florida, respectively. Harte-Hanks also manages PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses.

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